Clay (Claygent): research agents that fill your lead tables

What it is

Clay is a workspace where you build tables of companies and people and add columns that look things up, enrich data, and run AI. Claygents are Clay’s agents. Per Clay, a Claygent takes inputs, follows your instructions, and writes a structured output. There are two types: general-purpose Claygents that run in Tables and Workflows (one row at a time, no memory), and Account Agents that run across every account in a segment and keep memory of what changed.

Clay says a Claygent has web access for last-mile research, such as reading a competitor’s homepage or pulling firmographic details, and that Account Agents can use account context from your CRM, data warehouse, and Gong calls. It says every Claygent decision comes with a full reasoning trace.

Best sales uses

Clay’s own list of uses, which we have not run:

• Account research and meeting prep.
• Finding data no provider has, such as niche company traits or buying triggers.
• Personalized outbound drafts based on a company’s recent news or job postings.
• Scoring leads against criteria unique to your business.

Who it’s for

SDRs, AEs, and sales or ops managers who work from lists and are comfortable building tables. Not for a rep who wants a chat window. Compare Manus for a lighter list job.

Setup effort

Advanced. Expect to build a table, write the instructions, test a few rows, and watch credit use. Account Agents need your CRM and other sources connected.

Pricing (checked 2026-10-15)

• Launch: from $185 a month, with 15,000 Actions and 2,500 data credits a month.
• Growth: from $495 a month, with 40,000 Actions and 6,000 data credits a month, plus CRM integrations and audiences.
• Enterprise: custom.
• Each AI prompt costs one Action, and the model you pick uses data credits. Advanced reasoning models are priced by usage. Account Agents charge one Action per record.
• A 14-day trial comes with 1,000 data credits.

Caveats

• Personal data. Enriching people with emails and phone numbers triggers consent and privacy rules in many places. See Safe Use.
• Claygents write structured guesses too. Check a sample of rows against the source before you trust the column.
• Drafts are drafts. Clay can draft outreach at scale; you still decide who gets a message and read it first. See Safe Use on email and LinkedIn.
• Cost surprises. Run on a handful of rows and check credit use before you run a big table.